our philosophy
- African Beauty
Africa is the origin of clean beauty
We intentionally locally source indigenous ingredients in Africa.
We offer skincare solutions that are ethically sourced in the enriched landscapes of Africa.
We want to showcase the best of what our African continent offers when it comes to selfcare, that is the essence of our community.
- Slow Beauty: Sustainable Self - care
We continue to find new ways to build a better future and the environment.
Our Products are hand - crafted in small batches to minimise waste and avoid over production. This allows the active ingredients to be of their most potent and therefore most effective.
We honor the earth for her provisions by ensuring our best efforts for sustainable packaging. Our packaging is 80% recyclable and 100% reusable.
We need to take care of our beautiful continent while we take care of ourselves.
Sustainable self-care practice grounded in nature, health and wellness to support a joyful way of feeling and being in the world.
We encourage slowing down through daily self - care rituals to enhance beauty from inside and out.
Quick fixes and instant results are not sustainable and do not create value for health and well-being.
- Certified organic and natural ingredients
We pride ourselves on formulating our solutions from certified natural and organic suppliers. This allows us to handcraft our solutions in small batches, ensuring freshness, and effectiveness (quality over quantity).
We use only certified organic and eco certified ingredients because of the belief that our skin absorbs everything we apply on our skin & scalp straight to our bloodstream.
We avoid using heavily processed ingredients to allow the plants natural healing properties – enzymes, vitamins, minerals and antioxidants – to remain fully active.
- Cruelty - free Beauty
Our products are made of non - harmful ingredients
Our products are not tested on animals nor sold in countries where testing on animals is mandatory.
- Vegan friendly Beauty
Our products are only plant - based or no animal products are used as ingredients, including honey (beeswax), collagen, albumen, carmine, cholesterol and gelatin.
- Accessibility
We all deserve to have access to good skincare and that is possible through using African ingredients and rituals handed down from our ancestors.
Beauty is for all, rich or poor, young or old, and its starts from within – taking care of ourselves emotionally and physically.
