the new normal beauty

the new normal beauty

The new normal beauty is all about personal beauty and becoming more conscious of what you put in and on your body, that's beauty with purpose. This comes from the fact that most products, in and out of the beauty industry, are full with undesirable ingredients for both the person using them and the environment. 

Did you know that the average woman applies more than 200 chemicals to her skin by using her skin care products in one day, and that 60 % of these chemicals are further absorbed into your bloodstream?

Luamu believes in ritualistic self-care using African ingredients that are clean, effective, affordable organic and vegan friendly products. Our products are hand - crafted in small batches and caringly packaged in sustainable packaging, to ensure your skin and hair is enriched. Luamu Care products are made with certified organic, ECOCERT approved, GMO - free, and alcohol - free ingredients. 

Try 100% Plant - Derived Squalane an exceptional emollient and skin softener. Made with 100% Vegan Sugarcane squalane ECOCERT approved packaged in an amber glass bottle to stop light from oxidizing the squalane and also contain a dropper so its easy to dispense without waste. 

100% Cold - Pressed Virgin Marula is certified organic, GMO free packaged in an amber glass bottle to stop light from oxidizing the oil and also contain a dropper so its easy to dispense without waste. 

We don’t compromise in terms of quality, efficacy and luxury.

Our golden rule:

1. Only plant - based and natural & organic ingredients. 

2. No to plastic packaging, alcohol, animal - derived ingredient and / or animal testing.

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